Ewa Masłowska: search on Z-Library

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1

The effects of trait-based personalization in social media advertising

Winter, Stephan, Maslowska, Ewa, Vos, Anne L.

Journal:

Computers in Human Behavior

Year:

2021

File:

PDF, 2.08 MB

2021

2

Understanding programmatic TV advertising

Malthouse, Edward C., Maslowska, Ewa, Franks, Judy U.

Journal:

International Journal of Advertising

Year:

2018

Language:

english

File:

PDF, 887 KB

english, 2018

3

Brand marketing, big data and social innovation as future research directions for engagement

Calder, Bobby J., Malthouse, Edward C., Maslowska, Ewa

Journal:

Journal of Marketing Management

Year:

2016

Language:

english

File:

PDF, 845 KB

english, 2016

4

Do customer reviews drive purchase decisions? The moderating roles of review exposure and price

Maslowska, Ewa, Malthouse, Edward C., Viswanathan, Vijay

Journal:

Decision Support Systems

Year:

2017

Language:

english

File:

PDF, 258 KB

english, 2017

5

The customer engagement ecosystem

Maslowska, Ewa, Malthouse, Edward C., Collinger, Tom

Journal:

Journal of Marketing Management

Year:

2016

Language:

english

File:

PDF, 2.53 MB

english, 2016

6

The Dynamics of Consumer Engagement with Mobile Technologies

Viswanathan, Vijay, Hollebeek, Linda D., Malthouse, Edward C., Maslowska, Ewa, Jung Kim, Su, Xie, Wei

Journal:

Service Science

Year:

2017

Language:

english

File:

PDF, 360 KB

english, 2017

7

The paradox of (dis)trust in sponsorship disclosure: The characteristics and effects of sponsored online consumer reviews

Kim, Su Jung, Maslowska, Ewa, Tamaddoni, Ali

Journal:

Decision Support Systems

Year:

2018

Language:

english

File:

PDF, 1.60 MB

english, 2018

8

It Is All in the Name: A Study of Consumers’ Responses to Personalized Communication

Maslowska, Ewa, Smit, Edith G., van den Putte, Bas

Journal:

Journal of Interactive Advertising

Year:

2016

Language:

english

File:

PDF, 617 KB

english, 2016

9

The Effectiveness of Personalized E-mail Newsletters and the Role of Personal Characteristics

Maslowska, Ewa, Putte, Bas van den, Smit, Edith G.

Journal:

Cyberpsychology Behavior and Social Networking

Year:

2011

Language:

english

File:

PDF, 192 KB

english, 2011

10

The Customer Engagement Ecosystem

Maslowska, Ewa, Malthouse, Edward, Collinger, Tom

Journal:

SSRN Electronic Journal

Year:

2015

Language:

english

File:

PDF, 514 KB

english, 2015

11

Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing

Viswanathan, Vijay, Malthouse, Edward C., Maslowska, Ewa, Hoornaert, Steven, Van den Poel, Dirk

Journal:

Journal of Service Management

Year:

2018

Language:

english

File:

PDF, 340 KB

english, 2018

12

Assessing the cross-cultural applicability of tailored advertising

Maslowska, Ewa, Smit, Edith G., van den Putte, Bas

Journal:

International Journal of Advertising

Year:

2013

Language:

english

File:

PDF, 570 KB

english, 2013

13

Synthesis, physicochemical and biological evaluation of tacrine derivative labeled with technetium-99m and gallium-68 as a prospective diagnostic tool for early diagnosis of Alzheimer’s disease

Gniazdowska, Ewa, Koźmiński, Przemysław, Halik, Paweł, Bajda, Marek, Czarnecka, Kamila, Mikiciuk-Olasik, Elżbieta, Masłowska, Katarzyna, Rogulski, Zbigniew, Cheda, Łukasz, Kilian, Krzysztof, Szymański

Journal:

Bioorganic Chemistry

Year:

2019

Language:

english

File:

PDF, 2.08 MB

english, 2019

14

Enterobacterial 38-kDa outer membrane protein is an age-dependent molecular marker of innate immunity and immunoglobulin deficiency as results from its reactivity with IgG and IgA antibody

Danuta Witkowska, Ewa Masłowska, Magdalena Staniszewska, Bernadeta Szostko, Adam Jankowski, Andrzej Gamian

Journal:

FEMS Immunology & Medical Microbiology

Year:

2006

Language:

english

File:

PDF, 465 KB

english, 2006

15

Zespół Polanda u 12-letniej dziewczynki – opis przypadku

Wójcik, Elżbieta, Masłowska, Ewa, Cholewicka, Aleksandra, Kisitu, Willy, Gromkowska, Małgorzata, Barg, Ewa, Wikiera, Beata, Szuba, Andrzej, Wojdyło, Maria

Journal:

Pediatria Polska

Year:

2007

Language:

polish

File:

PDF, 213 KB

polish, 2007

16

Identification of New Rat Bone Marrow-Derived Population of Very Small Stem Cell with Oct-4A and Nanog Expression by Flow Cytometric Platforms

Labedz-Maslowska, Anna, Kamycka, Elzbieta, Bobis-Wozowicz, Sylwia, Madeja, Zbigniew, Zuba-Surma, Ewa K.

Journal:

Stem Cells International

Year:

2016

Language:

english

File:

PDF, 2.78 MB

english, 2016

17

Multilineage Differentiation Potential of Human Dental Pulp Stem CellsâImpact of 3D and Hypoxic Environment on Osteogenesis In Vitro

Labedz-Maslowska, Anna, Bryniarska, Natalia, Kubiak, Andrzej, Kaczmarzyk, Tomasz, Sekula-Stryjewska, Malgorzata, Noga, Sylwia, Boruczkowski, Dariusz, Madeja, Zbigniew, Zuba-Surma, Ewa

Journal:

International Journal of Molecular Sciences

Year:

2020

File:

PDF, 5.26 MB

2020

18

Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational Advertising

Liu-Thompkins, Yuping, Maslowska, Ewa, Ren, Yuqing, Kim, Hyejin

Journal:

Journal of Advertising

Year:

2020

File:

PDF, 1.60 MB

2020

19

Rozpuszczalne formy cząsteczek adhezyjnych (ICAM-1, VCAM-1) u dzieci z nadciśnieniem tętniczym

Kucharska, Wioleta, Masłowska, Ewa, Gromkowska, Małgorzata, Wasicionek, Marek, Kalita, Danuta, Drabik, Anna, Boznański, Andrzej

Journal:

Pediatria Polska

Year:

2011

File:

PDF, 116 KB

2011

20

How consumers attend to online reviews: an eye-tracking and network analysis approach

Maslowska, Ewa, Segijn, Claire M., Vakeel, Khadija Ali, Viswanathan, Vijay

Journal:

International Journal of Advertising

Year:

2019

File:

PDF, 2.28 MB

2019

21

Synergistic Cytotoxic and Anti-invasive Effects of Mitoxantrone and Triterpene Saponins from Lysimachia ciliata on Human Prostate Cancer Cells

Koczurkiewicz, Paulina, Kowolik, Ewa, Podolak, Irma, Wnuk, Dawid, Piska, Kamil, Łabędź-Masłowska, Anna, Wójcik-Pszczoła, Katarzyna, Pękala, Elżbieta, Czyż, Jarosław, Michalik, Marta

Journal:

Year:

2016

Language:

english

File:

PDF, 329 KB

english, 2016

22

“Understanding a fury in your words”: The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors

Kim, Su Jung, Wang, Rebecca Jen-Hui, Maslowska, Ewa, Malthouse, Edward C.

Journal:

Computers in Human Behavior

Year:

2016

Language:

english

File:

PDF, 761 KB

english, 2016

23

Does Nordic walking improves the postural control and gait parameters of women between the age 65 and 74: a randomized trial

Kocur, Piotr, Wiernicka, Marzena, Wilski, Maciej, Kaminska, Ewa, Furmaniuk, Lech, Maslowska, Marta Flis, Lewandowski, Jacek

Journal:

Journal of Physical Therapy Science

Year:

2015

Language:

english

File:

PDF, 548 KB

english, 2015

24

Aktywność dysmutazy ponadtlenkowej u dzieci z wrodzonymi wadami serca

Wójcik, Elżbieta, Gromkowska, Małgorzata, Masłowska, Ewa, Gamian, Elżbieta, Pellar, Jan

Journal:

Pediatria Polska

Year:

2008

Language:

polish

File:

PDF, 204 KB

polish, 2008

25

The role of alkaline phosphatase in the sediments of Venice Lagoon on nutrient regeneration

Danilo Degobbis, Ewa Homme-Maslowska, Angelo A. Orio, Romano Donazzolo, Bruno Pavoni

Journal:

Estuarine, Coastal and Shelf Science

Year:

1986

Language:

english

File:

PDF, 834 KB

english, 1986

26

Engaging with TV events on Twitter

Segijn, Claire Monique, Maslowska, Ewa, Araujo, Theo, Viswanathan, Vijay

Journal:

Internet Research

Year:

2020

File:

PDF, 405 KB

2020

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